Setting revenue targets is easy. Building teams that deliver is hard.
Sales coaching that helps leaders and teams strengthen sales performance and deliver consistently under pressure.
15+ years in B2B sales & leadership · Certified Mental Performance Coach
Find where your sales team needs support.
No cost · 5 minutes
Prefer to talk? Book a Performance Review
Trusted by founders and leaders at
Ignite Procurement case
4.6×
Revenue
Revenue versus the previous comparable period.
67
eNPS
Employee Net Promoter Score: how likely employees are to recommend their workplace.
“We've made a huge quality journey.”
Remi Morken, CCO, Ignite Procurement
When ambition demands more from your sales team
You’re growing the sales team, but too many deals still depend on you personally stepping in.
Sales targets are rising, and you need more of the team to deliver consistently, beyond your strongest sellers.
You need greater confidence and consistency in the sales conversations that matter most.
You’re entering a new market, and the team needs to succeed with new customers and different sales demands.
We start with a real sales situation and identify what you or your team need to get better at.
“We've always had big ambitions.”
Working with Philip has helped us turn them into consistent execution — with clearer priorities, stronger performance and greater capacity to grow.
Einar Michaelsen, Founder, Circular Resale
Read the caseServices
Three ways to build capacity
After an initial conversation, you receive an individual proposal with focus, scope and price before you decide.
Not sure where to start? Book a Performance Review
Commercial structure. Human performance.
Performance Capacity™ combines GTM and commercial structure with human performance. The framework connects commercial priorities and sales processes with the leadership, behaviours and focus needed to turn them into results.
“I can highly recommend Philip Kerr if you want to strengthen sales in your business.”
Merete Østerud, CEO, START i Vestfold
Commercial experience. Human performance expertise.
I have helped companies develop their go-to-market strategy, build high-performing teams and increase sales. This experience spans high-velocity sales in telemarketing, insurance and telecoms, complex enterprise and SaaS sales with sales cycles lasting several years, and product-led growth and AI-native go-to-market.
Different sales models call for different leadership, ways of working and conditions for performance. As a Sales Performance Coach, I combine commercial experience with human performance expertise. I help you build, improve and scale your sales operation through strategy, leadership and coaching, so leaders and teams can turn ambition into consistent performance.
- 15 years in B2B sales & leadership
- Hintsa Performance Coaching Certification — in progress
- Revenue Architecture Mastership
Common questions
Questions before we talk
Performance Capacity™ combines GTM and commercial structure with human performance. The framework connects commercial priorities and sales processes with the leadership, behaviours and focus needed to turn them into results.
Commercial priorities and sales processes give direction and structure. In live sales situations, we connect that structure to leadership, behaviours, focus and performance under pressure through preparation for important sales conversations, decisions in real sales situations and follow-through on agreed next steps. Performance psychology and frameworks developed in elite sport support this work.
For leaders, clear commercial priorities, expectations, effective coaching and accountability work together to support consistent execution and team ownership.
Progress is tracked through agreed behaviours and relevant sales indicators.
I work with sales professionals, commercial leaders and sales teams across different sales models. My background is in B2B sales and leadership, but my coaching is not limited to B2B teams. We start with your sales challenges and the capabilities your situation calls for.
Start with a 60-minute Performance Review, at no cost and with no obligation. We look at what is working, your ambition, any change in responsibility and the capabilities you may need next. If there is a fit, you receive an individual proposal with focus, scope and price before deciding what comes next.
We establish a baseline and agree what progress looks like for your individual or team goals. We track relevant behaviours, such as preparation, focus and decision-making under pressure, alongside agreed sales indicators such as pipeline execution, conversion and target attainment. The measures depend on your role and priorities. Coaching supports progress towards your goals.
PERFORMANCE REVIEW
Find what’s holding sales performance back.
We start with a real sales challenge you or your team are facing. Together, we explore what needs attention and which priorities matter most, then discuss whether working together makes sense.
A REAL CHALLENGE
We examine a concrete sales challenge and how it affects your work or your team.
WHAT NEEDS ATTENTION
We explore what is holding you back and what to prioritise.
WHETHER WE FIT
We discuss whether coaching fits your needs or your team’s, and whether to work together.
60 minutes · No cost · No obligation
Based on the Performance Capacity™ framework.