Commercial Performance Advisor
Setting revenue targets is easy. Building a team that delivers is hard.
I help B2B commercial leaders turn growth ambitions into consistent results by strengthening sales execution, leadership and team performance.
15+ years in B2B sales & leadership · Revenue Architecture Mastership · Certified Performance Coach
60 minutes · No cost · No obligation
Trusted by founders and leaders at
Building Commercial Capabilities in a New Market.
At Ignite, the work focused on stronger business cases, better stakeholder management and greater ownership under pressure during Swedish market expansion.
4.6×
Revenue
Revenue versus the previous comparable period.
67
Client-reported team eNPS
Employee Net Promoter Score: how likely employees are to recommend their workplace.
“We've made a huge quality journey.”
Remi Morken, CCO, Ignite Procurement
COMMERCIAL DEMAND
The way we sell is changing. Is your team developing with it?
AI is changing sales work, and buyers expect relevant, informed conversations. Commercial leaders need to develop judgement, selling capabilities and accountability alongside managing activity.
Conversion: Pipeline is not advancing into committed next steps.
Ramp-up: New hires remain dependent on senior support too long.
Predictability: Variable qualification undermines reliable forecasts.
Leadership: Firefighting crowds out time to develop the team.
We examine the causes before deciding what needs to change.
“Structure can feel rigid. In practice, it creates flexibility.”
Einar Michaelsen, Founder, Circular Resale
Read the caseServices
Commercial Performance Partnership
Commercial priorities only create value when people can put them into practice.
A hands-on advisory and development partnership, tailored to your organisation’s priorities. We work with the leaders and salespeople relevant to the agreed scope.
- Commercial Advisory:
- Diagnose gaps and agree priorities.
- Team Performance:
- Develop selling capabilities in real opportunities.
- Leadership Performance:
- Strengthen coaching, accountability and follow-through.
Clear direction. The capability to act. The conditions to perform.
We examine commercial direction, capabilities and the conditions for execution before recommending advisory, skills development, coaching or changes to how work is supported.
- Core
- Do people understand what matters and what good looks like?
- Capabilities
- Can people do the work, including when it becomes difficult?
- Environment
- Does the organisation support the performance it expects?
“I can highly recommend Philip Kerr if you want to strengthen sales in your business.”
Merete Østerud, CEO, START i Vestfold
Commercial Performance Advisor
15+ years in B2B sales and commercial leadership. I led Winningtemp Norway from market entry to €3.6M ARR. I bring that experience to hands-on advisory and team and leadership development.
- 15+ years in B2B sales & leadership
- Revenue Architecture Mastership
- Hintsa Performance Coaching Certification, in progress
Common questions
Questions before we talk
My framework for connecting commercial direction, selling capabilities and the conditions that support execution. It helps us identify what needs to change and track progress.
CEOs, CROs, VP Sales and B2B commercial leaders, including those in scaling SaaS companies. The work fits teams facing higher targets, more complex selling or a need to develop leadership.
A focused conversation to explore your growth objectives, identify potential execution gaps and clarify where improvements could have the greatest commercial impact. 60 minutes · No cost · No obligation.
We agree a starting point and track relevant behaviours alongside commercial indicators. We review progress together without assuming our work alone caused a change in results.
PERFORMANCE REVIEW
What is standing between your growth ambitions and consistent execution?
A focused conversation to explore your growth objectives, identify potential execution gaps and clarify where improvements could have the greatest commercial impact.
YOUR AMBITION
Explore what you need to achieve.
A POTENTIAL GAP
Consider what may be limiting execution.
A USEFUL NEXT STEP
Explore where improvements could have the greatest commercial impact.
60 minutes · No cost · No obligation
Based on the Performance Capacity™ framework.
Not ready for a conversation?
Explore The New Rules of Sales Performance – A Free Five-Day Email Series for B2B sales leaders.
Get the free email series