Setting revenue targets is easy.Hitting them is hard.
Helping SaaS sales organizations turn strategy into consistent execution.
15 years B2B SaaS sales & scaling · Revenue Architecture · Performance principles proven in Formula 1 & global business
Trusted by founders and leaders at
“We've made a huge quality journey.The leading indicators are moving in the right direction, and the team is highly engaged.”
Remi Morken, CCO, Ignite Procurement
What changed
+57%
Improvement in value-confirmed conversion
+70%
Increase in overall win rate vs. previous baseline
67
Employee Net Promoter Score
Try it yourself
1/3 — Ambition
What's your revenue gap?
See where your current sales performance is taking you, and what would need to change to reach your growth target.
Enter your numbers to continue
The strategy is clear. Execution is inconsistent.
Deals lose momentum. Priorities compete. Leaders step in to keep things moving. We build the capacity to execute consistently.
Performance happens where human capacity meets commercial execution.
Human Performance
- Focus
- Energy
- Resilience
- Ownership
- Leadership
- Behaviour
Performance Capacity™
Commercial Performance
- Pipeline
- Deal quality
- Conversion
- Sales velocity
- Sales execution
- Revenue
Performance Capacity™ is the ability of people and teams to execute consistently as pressure, complexity and expectations increase.
Learn moreHow we work
Three ways to close the gap
“We've always had big ambitions.”
Working with Philip has helped us turn them into consistent execution — with clearer priorities, stronger performance and greater capacity to grow.
Einar Michaelsen, Founder, Circular Resale
Read the caseCommon questions
What people ask before reaching out
Both, at once. Commercial execution — pipeline, conversion, sales execution — and human performance — focus, resilience, leadership behaviour — are treated as one system, not separate tracks.
Ambitious B2B sales organisations and their leaders, where the strategy is already ahead of the execution.
The Performance Capacity Audit surfaces the gap and a blueprint quickly. Executive Performance Coaching runs a minimum of 3 months, and the Team and Sales Performance Program typically runs 3–12 months. The diagnosis is fast; building consistent execution takes sustained work.
Engagements can focus on the individual leader through Executive Performance Coaching, or extend to the wider team through the Team and Sales Performance Program, depending on where the gap sits.
Most engagements start with the Performance Capacity Audit, to locate the gap before deciding what's needed next.
I've spent my career on both sides of performance.
I started by building commercial systems designed to improve performance. But systems don't execute—people do. That took me deeper into human performance and eventually to where the two meet.
- 15 years in B2B SaaS sales, growth and commercial leadership
- Background spanning CRM (Lime Technologies), HR tech (Winningtemp) and sales performance tech (SalesScreen)
- Experience building and leading high-growth commercial organisations
- Revenue Architecture Mastership
- Hintsa Performance Coaching Certification — completing 2026
Setting revenue targets is easy. Hitting them is hard.
If your strategy is ahead of your execution, let's find out why.
Newsletter
Monthly thinking on performance capacity, written from the field.
Just what's working, nothing more.