Setting revenue targets is easy.Hitting them is hard.
Helping ambitious sales organisations turn strategy into consistent execution, by strengthening human performance and commercial execution.
15 years B2B sales & scaling · Revenue Architecture · Performance principles proven in Formula 1 & global business
Trusted by founders and leaders at
“We've always had big ambitions.”
Working with Philip has helped us turn them into consistent execution — with clearer priorities, stronger performance and greater capacity to grow.
Einar Michaelsen, CEO, Avei
Most organisations know where they want to go. The challenge is building the capacity to get there consistently.
Performance happens where human capacity meets commercial execution.
Human Performance
- Focus
- Energy
- Resilience
- Ownership
- Leadership
- Behaviour
Performance Capacity™
Commercial Performance
- Pipeline
- Deal quality
- Conversion
- Sales velocity
- Sales execution
- Revenue
Performance Capacity™ is the ability of people and teams to execute consistently as pressure, complexity and expectations increase.
Learn moreHow we work
Three ways to close the gap
Results
What this looks like in practice
Ignite Procurement · B2B SaaS
What changed
+57%
Improvement in value-confirmed conversion
+70%
Increase in overall win rate vs. previous baseline
67
Employee Net Promoter Score
“We've made a huge quality journey.”
The leading indicators are moving in the right direction, and the team is highly engaged.
Remi Morken, CCO, Ignite Procurement
Read CaseCommon questions
What people ask before reaching out
Performance Capacity describes what it takes for individuals, teams and organizations to perform at a high level as complexity, uncertainty and pressure increase. It is the philosophy behind all of my work, strongly grounded in performance psychology: a stable core, trainable capabilities, and an environment that supports them.
Most engagements start with the Performance Capacity Audit: diagnostic sessions plus a written Performance Capacity Blueprint that locates the gap. From there, Executive Performance Coaching runs a minimum of 3 months, with two 60-minute sessions per month plus async support between sessions. The Team and Sales Performance Program is tailored, typically 3–12 months, combining 1:1 coaching, team sessions and leadership check-ins depending on where the gap sits.
I've spent my career on both sides of performance.
I started by building commercial systems designed to improve performance. But systems don't execute—people do. That took me deeper into human performance and eventually to where the two meet.
- 15 years in B2B sales, growth and commercial leadership
- Experience building and leading high-growth commercial organisations
- Revenue Architecture Mastership
- Hintsa Performance Coaching Certification — completing 2026
Setting revenue targets is easy. Hitting them is hard.
If your strategy is ahead of your execution, let's find out why.
Newsletter
Monthly thinking on performance capacity, written from the field.
Just what's working, nothing more.