Commercial Performance Advisor
Setting revenue targets is easy. Building a team that delivers is hard.
I help B2B SaaS sales leaders develop teams that qualify better, build stronger business cases and move complex deals forward as targets and demands grow.
15+ years in B2B sales & leadership · Revenue Architecture Mastership · Certified Performance Coach
60 minutes · No cost · No obligation
Trusted by founders and leaders at
Building Commercial Capabilities in a New Market.
At Ignite, the work focused on stronger business cases, better stakeholder management and greater ownership under pressure during Swedish market expansion.
4.6×
Revenue
Revenue versus the previous comparable period.
67
eNPS
Employee Net Promoter Score: how likely employees are to recommend their workplace.
Client-reported team results, reflecting the team’s work and commercial context. They do not isolate the effect of our work or guarantee future results.
“We've made a huge quality journey.”
Remi Morken, CCO, Ignite Procurement
COMMERCIAL DEMAND
What does your next stage of growth require from the team?
Higher targets, new markets and AI-supported workflows change what your team needs to do well.
Higher targets: Identify what must change in qualification and deal progression to support the new target.
New markets: Help sellers build credible business cases and navigate unfamiliar buying groups.
AI-supported work: Help sellers turn better preparation into better judgement and customer conversations.
Growth: Build team ownership so senior leaders contribute where they add value, rather than repeatedly taking over.
We identify what the new demands require and what needs to change.
Services
Three ways to build capacity
Receive a proposal with agreed focus, scope and price before you decide.
Not sure where to start? Book a Performance Review
Clear direction. The capability to act. The conditions to perform.
When sales performance needs to improve, we identify what needs to change: the priorities and standards, the team’s selling capabilities, or how the work is led and supported.
- Core
- Do people understand what matters and what good looks like?
- Capabilities
- Can people do the work, including when it becomes difficult?
- Environment
- Does the organisation support the performance it expects?
“I can highly recommend Philip Kerr if you want to strengthen sales in your business.”
Merete Østerud, CEO, START i Vestfold
Commercial Performance Advisor
I’ve worked inside B2B SaaS sales and leadership. I combine that experience with performance coaching to help teams improve how they sell and apply those skills under pressure.
- 15 years in B2B sales & leadership
- Hintsa Performance Coaching Certification, in progress
- Revenue Architecture Mastership
Common questions
Questions before we talk
My framework for connecting commercial direction, selling capabilities and the conditions that support execution. It helps us identify what needs to change and track progress.
B2B commercial leaders and founders, sales teams, and organisations developing their commercial performance.
With a free, 60-minute Performance Review. We clarify your priorities, discuss a direction for the next 90 days and assess whether working together makes sense.
We agree a starting point and track relevant behaviours alongside commercial indicators. We review progress together without assuming our work alone caused a change in results.
PERFORMANCE REVIEW
What does your team need to deliver next?
Bring one commercial priority or sales challenge. In 60 minutes, we’ll examine what has changed, identify where performance needs to develop and recommend priorities for the next 90 days. We’ll also assess whether working together makes sense.
A REAL CHALLENGE
Clarify what has changed and what needs attention.
CLEAR PRIORITIES
Agree a recommended direction for the next 90 days.
WHETHER WE FIT
Decide whether further work together makes sense.
60 minutes · No cost · No obligation
Based on the Performance Capacity™ framework.
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