Commercial Performance Advisor
Setting revenue targets is easy. Building a team that delivers is hard.
I help B2B commercial leaders build the team capabilities, leadership practices and ways of working needed for consistent sales execution.
15+ years in B2B sales & leadership · Revenue Architecture Mastership · Certified Performance Coach
60 minutes · No cost · No obligation
Trusted by founders and leaders at
Building Commercial Capabilities in a New Market.
Philip worked with Ignite’s Swedish sales team on deal prioritisation, business cases and stakeholder management, alongside focus, ownership and confidence.
4.6×
Revenue
Revenue versus the previous comparable period.
67
eNPS
Employee Net Promoter Score: how likely employees are to recommend their workplace.
“We've made a huge quality journey.”
Remi Morken, CCO, Ignite Procurement
COMMERCIAL DEMAND
What does your next stage of growth require from the team?
Higher targets, new markets and AI-supported workflows change what your team needs to do well.
Higher targets: Stronger qualification, customer conversations and follow-through.
New markets: Better business cases, stakeholder management and judgement under uncertainty.
AI-supported work: Clear standards for preparation, judgement and customer interaction.
Growth: Greater team ownership, with senior support where it adds value.
We identify what the new demands require and what needs to change.
Services
Three ways to build capacity
Receive a proposal with agreed focus, scope and price before you decide.
Not sure where to start? Book a Performance Review
Clear direction. The capability to act. The conditions to perform.
Performance Capacity™ helps identify whether progress requires clearer direction, stronger capabilities or better conditions for execution.
- Core
- Do people understand what matters and what good looks like?
- Capabilities
- Can people do the work, including when it becomes difficult?
- Environment
- Does the organisation support the performance it expects?
“I can highly recommend Philip Kerr if you want to strengthen sales in your business.”
Merete Østerud, CEO, START i Vestfold
Commercial Performance Advisor
I combine experience building and leading B2B sales operations with human performance expertise, helping commercial leaders develop their teams and how they lead them.
- 15 years in B2B sales & leadership
- Hintsa Performance Coaching Certification, in progress
- Revenue Architecture Mastership
Common questions
Questions before we talk
My framework for connecting commercial direction, selling capabilities and the conditions that support execution. It helps us identify what needs to change and track progress.
B2B commercial leaders and founders, sales teams, and organisations developing their commercial performance.
With a free, 60-minute Performance Review. We clarify your priorities, discuss a direction for the next 90 days and assess whether working together makes sense.
We agree a starting point and track relevant behaviours alongside commercial indicators. We review progress together without assuming our work alone caused a change in results.
PERFORMANCE REVIEW
What does your team need to deliver next?
Bring a leadership goal, a team selling challenge or a wider commercial need. We’ll clarify priorities and a direction for the next 90 days.
A REAL CHALLENGE
Clarify what has changed and what needs attention.
CLEAR PRIORITIES
Agree a recommended direction for the next 90 days.
WHETHER WE FIT
Decide whether further work together makes sense.
60 minutes · No cost · No obligation
Based on the Performance Capacity™ framework.