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Setting revenue targets is easy. Hitting them is hard.

Build the capacity behind strong sales performance

For ambitious sales professionals and commercial leaders who want to perform more consistently, handle pressure better, and hit their sales targets.

15 years B2B Sales & Leadership · Mental Performance Coach · Hintsa Performance Coaching Certification (in progress)

Start with a Performance Review →

60-minute Performance Review · No cost

Trusted by founders and leaders at

IgniteDagnyYohrsAveiCircularSTART i VestfoldGründeriet
Attraktiv Forsikring

4.6×

Revenue — vs. previous comparable period

67

eNPS

Highest in the organisation

Remi Morken, CCO at Ignite Procurement
“We've made a huge quality journey.”

Remi Morken, CCO, Ignite Procurement

THE PERFORMANCE GAP

Sales performance is human performance.

Focus, decisions and communication under pressure shape how consistently teams execute sales strategy and work towards targets.

Human Capacity → Better Execution → Commercial Results

PERFORMANCE CAPACITY™

Where is your biggest performance opportunity?

Performance Capacity™ helps identify what's enabling performance today, what's limiting it, and where greater capacity could make the biggest difference.

Explore Your Performance →

WHEN EXECUTION BECOMES THE BOTTLENECK

Targets keep being missed despite a clear strategy.

Performance varies too much between reps and periods.

Managers keep stepping in to rescue deals.

Targets and expectations are rising faster than our capacity to deliver.

You probably don't need another sales methodology.

Einar Michaelsen, founder of Circular Resale
“We've always had big ambitions.”

Working with Philip has helped us turn them into consistent execution — with clearer priorities, stronger performance and greater capacity to grow.

Einar Michaelsen, Founder, Circular Resale

Read the case
Merete Østerud, START i Vestfold
“I can highly recommend Philip Kerr if you want to strengthen sales in your business.”

Merete Østerud, CEO, START i Vestfold

Common questions

Questions before we talk

Performance Capacity™ is the capacity behind strong sales performance: the ability to focus, make clear decisions and act consistently under pressure. The framework draws on 15 years of sales and leadership experience and thousands of customer interactions focused on sales improvement, go-to-market execution and revenue growth. It combines that experience with performance psychology and frameworks developed and tested in elite sport for over 30 years.

I work with ambitious sales professionals and commercial leaders who want to perform more consistently, handle pressure better, and hit their sales targets. I also work with B2B sales teams and with commercial and HR leaders across organisations to build the capacity for strong sales performance.

Start with a no-cost, 60-minute Performance Review, with no obligation. We look at your current performance, your sales goals and ambitions, and the priorities that could make the biggest difference over the next 90 days. It is a starting point for individual sales professionals, commercial leaders and teams before deciding what comes next.

We establish a baseline and agree what progress looks like for your individual or team goals. We track relevant behaviours, such as preparation, focus and decision-making under pressure, alongside agreed sales indicators such as pipeline execution, conversion and target attainment. The measures depend on your role and priorities. Coaching supports progress towards your goals, without guaranteeing particular sales results.

Philip Kerr smiling in a light blazer and white shirt against a dark background

15 years in B2B sales led me to human performance coaching.

I started by building commercial systems to improve performance. But systems don’t execute. People do. Today I bring both sides together: commercial experience and expertise in human performance.

  • 15 years in B2B sales & leadership
  • Hintsa Performance Coaching Certification — in progress
  • Revenue Architecture Mastership

PERFORMANCE REVIEW

Where could performance go further?

A focused 60-minute conversation to understand where performance stands today, where you want to go, and what could make the biggest difference over the next 90 days.

01

WHERE YOU ARE TODAY

What's working today and what's holding your performance back.

02

WHERE YOU WANT TO GO

Your targets, ambitions and next stage of growth.

03

WHAT TO FOCUS ON NEXT

The areas most likely to improve performance over the next 90 days.

Book Your Performance Review →

60 minutes · No cost · No obligation

Based on the Performance Capacity™ framework.

Book a Performance Review