Setting revenue targets is easy. Building a team that delivers is hard.
Commercial advisory and sales performance coaching that help leaders and teams address what’s limiting sales performance and deliver more consistently.
15+ years in B2B sales & leadership · Certified Mental Performance Coach
Find where your sales team needs support.
No cost · 5 minutes
Prefer to talk? Book a Performance Review
Trusted by founders and leaders at
Ignite Procurement case
4.6×
Revenue
Revenue versus the previous comparable period.
67
eNPS
Employee Net Promoter Score: how likely employees are to recommend their workplace.
“We've made a huge quality journey.”
Remi Morken, CCO, Ignite Procurement
When ambition demands more from your sales team
You’re growing the sales team, but too many deals still depend on you personally stepping in.
Sales targets are rising, and you need more of the team to deliver consistently, beyond your strongest sellers.
You need greater confidence and consistency in the sales conversations that matter most.
You’re entering a new market, and the team needs to succeed with new customers and different sales demands.
We start with a real sales challenge and examine what needs to change: commercial direction, selling skills, leadership, behaviour or the conditions around the team.
“We've always had big ambitions.”
Working with Philip has helped us turn them into consistent execution — with clearer priorities, stronger performance and greater capacity to grow.
Einar Michaelsen, Founder, Circular Resale
Read the caseServices
Three ways to build capacity
After an initial conversation, you receive an individual proposal with focus, scope and price before you decide.
Not sure where to start? Book a Performance Review
Commercial structure. Human performance.
Performance Capacity™ connects commercial direction, practical selling skills and human performance with the leadership, processes and systems that support execution.
“I can highly recommend Philip Kerr if you want to strengthen sales in your business.”
Merete Østerud, CEO, START i Vestfold
Commercial experience. Human performance expertise.
I have helped companies develop their go-to-market strategy, build high-performing teams and increase sales. This experience spans high-velocity sales in telemarketing, insurance and telecoms, complex enterprise and SaaS sales with sales cycles lasting several years, and product-led growth and AI-native go-to-market.
Different sales models call for different leadership, ways of working and conditions for performance. As a Sales Performance Coach, I combine commercial experience with human performance expertise. I help you build, improve and scale your sales operation through strategy, leadership and coaching, so leaders and teams can turn ambition into consistent performance.
- 15 years in B2B sales & leadership
- Hintsa Performance Coaching Certification — in progress
- Revenue Architecture Mastership
Common questions
Questions before we talk
Performance Capacity™ connects commercial direction, practical selling skills and human performance with the leadership, processes and systems that support execution.
Core sets direction and standards. Within Capabilities, Sales Excellence develops practical selling skills, while human capabilities help people apply those skills with confidence, focus and consistency under pressure. Environment covers the leadership, processes and systems that support the work. We practise in real customer conversations and deals through preparation, decisions and follow-through on agreed next steps. Performance psychology and frameworks developed in elite sport support the human side of this work.
For leaders, clear commercial priorities, expectations, effective coaching and accountability work together to support consistent execution and team ownership.
Progress is tracked through agreed behaviours and relevant sales indicators.
I work with sales professionals, commercial leaders and sales teams across different sales models. My background is in B2B sales and leadership, but my advisory and coaching are not limited to B2B teams. We start with your sales challenges and identify the support your situation calls for.
Start with a 60-minute Performance Review, at no cost and with no obligation. We examine a concrete sales challenge and identify clear priorities and a recommended direction for the next 90 days. Then we assess whether further work together makes sense. If there is a fit, you receive an individual proposal with focus, scope and price before deciding what comes next.
We establish a baseline and agree what progress looks like for your individual or team goals. We track agreed selling skills and behaviours, such as discovery quality, preparation and follow-through, alongside relevant sales indicators such as pipeline execution, conversion and target attainment. The measures depend on your role, priorities and the scope of our work. They help us review progress and adjust the support; they do not guarantee results or show that changes are caused by our work alone.
PERFORMANCE REVIEW
Find what’s holding sales performance back.
We start with a real sales challenge you or your team are facing. Together, we identify clear priorities and a recommended direction for the next 90 days, then discuss whether further work together makes sense.
A REAL CHALLENGE
We examine a concrete sales challenge and how it affects your work or your team.
WHAT NEEDS ATTENTION
We identify clear priorities and a recommended direction for the next 90 days.
WHETHER WE FIT
With those priorities in view, we assess whether further work together fits your needs or your team’s.
60 minutes · No cost · No obligation
Based on the Performance Capacity™ framework.